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Making bags is not just for one season. Our bags are timeless pieces with a modern twist.


The Smaak Amsterdam label was founded by André Grundmann and has rapidly grown into a popular brand with outlets throughout Europe.  André started with a multi brand store on the Leliegracht in Amsterdam, where he mainly sold clothing as well shoes and bags.

Finding the best brands for his store wasn’t that difficult but finding nice quality bags was an issue, either the quality was not up to standard or just not the right models, and if he did find the perfect bags, they would just be too expensive!

André the decided to lookto design and produce bags himself, that were of high quality, beautifully designed and were able to compete with the bigger fashion brands!

After 2 years of hard work and disappointments André got his collection started, and before too long Smaak Amsterdam was born!! André hadn’t just designed a bag,he had created an entire collection!

The Morris Fyfe Agency are delighted to be representing this creative and sutainable brand in the UK and Ireland.

Current UK stockists

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Smaak Amsterdam Key Stockists