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Emily Lovelock is a fiercely independent global brand of Indian origin, launched in the Summer of 2017 at the Who’s Next show in Paris.

Emily Lovelock’s design philosophy is rooted in apparel that exudes elegant refinement and casual luxury. Clean lines, soft structure, crisp colour, and playful sophistication are the signatures of the label. 

In a short span of time the signature prints, graphic language, statement pieces and love for colour have managed to generate a high brand recall amongst buyers and consumers alike.

Emily Lovelock is known for it’s unique handwriting and playful print language while every “Lovelock print” is designed in house and is exclusive to the brand